A while back we had a speaker who talked about a small town in Florida that went from a fading entity to one that prospered beyond belief. This town was able to create an economic infrastructure by utilizing their existing resources. These resources in turn, brought people into their town mostly to visit, and then some to take up permanent residence and create new businesses.
In talking with some of our Chamber members and with others who have lived around the country in small towns, the comment has surfaced multiple times that we need to find our niche to bring in people. Within these discussions it has also been noted that we should capitalize on the resources we have. As we are beginning to identify our resources and how we should utilize them to our benefit, we should touch on the "what", "why" and "how" of bringing in people.
The "what:" "Bring in people" means identifying both the population that currently consumes, and one that would be interested in purchasing and enjoying the services provided by our businesses. It also means identifying what businesses would complement our city, provide better to our current consumers, and further attract newcomers.
The "why:" Simply put, to increase consumption of our local services, to offer desired services to our current (and future) population and businesses, and to fuel the development of new businesses. For example, a recent study commissioned by GNO, Inc., for our region stated that we lose 4.7 billion dollars a year to services purchased from businesses outside our region. If we can provide just a small portion, say 20%, of those services within our region, we could quickly build our regional economy by over 900 million dollars a year. We don't have these numbers for Amite, but Amite businesses were included in this assessment demonstrating the potential if we apply the same philosophy to Amite.
The "how:"
Step 1: Find our niche by listening to our membership and the citizens of Amite and the visitors to our town; and by completing a study of what other businesses and cultural activities are supported by other towneps our type and size.
Step 2: Plan carefully by taking advantage of the resources we have.
Step 3: Form partnerships with all local businesses, educational institution, and governmental entities.
Step 4: Speak positively about our town within and outside our region.
Step 5: Celebrate and publicize our successes.
Step 6: Learn quickly from our setbacks.
Step 7: Repeat step 1.
This is an interactive process where the steps are interwoven and continue indefinitely. As the Chamber, it is our responsibility to drive these efforts. And as always, we--your Chamber Board, appreciate your support of and participation in these processes. It is though this process that we will be able to improve our services to grow your business, our community, and our local economy.